Cobalt Creative Begins Long-Planned
Reorganization and Downsizing
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January 24, 2002 Oakland, Calif. - Last week, Cobalt Creative began implementing a long-planned reorganization of its Oakland, California headquarters. "As it was for many firms in the Bay area and nationally, 2001 was a tough year for us," notes Cobalt CEO J. Arthur Sobul. "And while we're working aggressively to return to the astounding levels we achieved in Y2K, it is still necessary to make some changes." Cobalt will be implementing the reorg incrementally. The first move was to downsize from a huge, black four-drawer filing cabinet to a two-drawer cabinet that will fit nicely under the desk. In its place, Cobalt has added a nice, narrow five-shelf book case, which will free up space in other areas. "Man, it's amazing how much brighter it is in the work space with that behemoth gone," says Cobalt creative director "Sir" Geoffrey Sobul. "That thing was like a big black whole sucking all the light into it." The only dissenting comments among the staff came from staff Artiste Raven. "I loved that filing cabinet. It was so dark! I wanted everything in the room to be dark. The walls, the carpet, the lighting. Everything dark! Those bastards!" Future downsizing plans call for the replacement of the futon in the conference area with a sofa that will open up more space in the room. In addition, a large bookcase will be replaced by a smaller, more tasteful shelf unit. "I really think these changes will go a long way toward improving the feng shui of the space, you dig?" notes CD "Sir" Geoffrey. "Despite all the necessary downsizing," CEO J. Arthur Sobul adds, "I'm proud to say that, unlike many other firms in the industry, we have not, and have no plans to reduce our staff size in the foreseeable future." Cobalt Creative was established Labor Day weekend, 1997, in Kansas City, MO. The company moved to the Bay area around Independence Day weekend, 1999. To learn more about Cobalt Creative and figure out what the hell this press release is talking about, please visit www.cobaltcreative.net. Or call toll free 1-877-7COBALT. 
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